Winter is one of the most commercially valuable seasons in the Northern European drinks market. And at the heart of it — in homes, restaurants, Christmas markets and hotel bars from Scandinavia to the Baltic states — is glögg.
Vinterholm Glögg is Interbrosa’s answer to the growing wholesale demand for a premium, ready-to-serve mulled wine that buyers can trust: consistent quality, clean flavour profile, and available in formats designed for professional distribution.
What is Vinterholm Glögg?
Vinterholm is a premium glögg — a traditional Nordic spiced and heated wine — developed to capture the authentic character of the Scandinavian winter tradition while eliminating the complexity that often makes sourcing mulled wine a challenge for wholesale buyers.
The blend combines three core elements:
A premium Spanish red wine base. Not cheap industrial wine. Vinterholm uses high-quality Spanish red wine selected for its robust, elegant structure — a base that carries the spices cleanly without becoming heavy or overly tannic when heated.
An authentic spiced infusion. Whole cinnamon sticks, cloves and cardamom. A time-honoured combination that delivers the deep, warming character that glögg drinkers expect.
A citrus twist. A precise touch of natural citrus that cuts through the sweetness, prevents the heaviness common in lower-quality mulled wines, and delivers a clean, long finish.
The result is a glögg that is genuinely ready to pour and serve — no recipe adjustments, no additional spices required, no preparation time in the kitchen.
Award-winning quality
Vinterholm Glögg was awarded a gold medal at an international competition in 2025 — recognition that the blend meets a standard far above the entry-level mulled wines that dominate much of the wholesale market.
For buyers presenting Vinterholm to retail buyers, hospitality procurement teams or category managers, the award provides immediate third-party validation of product quality.
Available formats
Vinterholm is available in two formats designed for different distribution channels:
1L bottle — the standard retail and HoReCa format. Suitable for supermarket shelves, specialist retailers, wine shops and restaurant lists. The 1L format also works well for gifting and seasonal promotional displays.
2L bag-in-box — the professional service format. Ideal for restaurants, hotel bars, Christmas market operators and catering companies who serve glögg by the mug at volume. The BIB format keeps the product fresh after opening, reduces waste and simplifies high-volume service.
Both formats are available for wholesale orders with full export documentation for European and international markets.
The B2B opportunity in glögg
Glögg is not a niche product in Northern Europe — it is a seasonal staple with strong and predictable demand from October through January. In markets like Norway, Sweden, Denmark, Finland, Estonia, Latvia and Lithuania, it is one of the most purchased seasonal drinks of the year.
For wholesale buyers and importers operating in these markets, the commercial logic is straightforward: a product with established consumer demand, a defined selling season, and strong average retail price points.
What has historically made glögg challenging to source at the wholesale level is inconsistency — quality varies significantly between producers and between batches, making it difficult to build a reliable programme around. Vinterholm was developed specifically to solve this problem, with a fixed recipe and controlled production that delivers the same product with every order.
For HoReCa buyers, the ready-to-serve format removes the preparation burden entirely. A bar or restaurant serving Vinterholm simply heats and pours. No in-house recipes, no spice sourcing, no batch variation.
Who is Vinterholm for?
Vinterholm is positioned for B2B buyers across several channels:
Importers and distributors in Scandinavia and the Baltic states looking to add a reliable premium glögg to their portfolio for the winter season.
Supermarket and retail buyers sourcing seasonal own-category or branded glögg for Christmas ranges.
Hotel and restaurant groups that serve glögg as part of their winter or Christmas menu — particularly those operating at volume, where consistency and ease of service matter.
Christmas market operators and event caterers who need a professional, ready-to-serve product that holds up under high-volume service conditions.
Duty-free and travel retail buyers serving Scandinavian and Northern European travellers during the peak winter season.
About Vinterholm Glögg
Vinterholm did not start as a business decision. It started as a personal one.
Half of the Interbrosa team is Danish. Glögg is not a seasonal novelty for them — it is part of how they grew up, a drink tied to winter evenings, family gatherings and the particular warmth that Scandinavians call Hygge. When you spend years working in wine and you carry that memory of what a great glögg should taste like, eventually you stop looking for the perfect bottle and start making it yourself.
That is the origin of Vinterholm. A recipe developed with genuine passion for the tradition by people who know exactly what it should taste like — and the winemaking expertise to produce it at professional scale.
Vinterholm Glögg is produced by Interbrosa Family Wines, a Spanish wine producer and exporter with over 30 years of experience supplying international markets.
Full product information, technical sheets and wholesale enquiries are available at the Vinterholm website:
To discuss wholesale orders, pricing and distribution arrangements, contact the Interbrosa export team directly.
Vinterholm Glögg is part of the Interbrosa Family Wines portfolio. Interbrosa has been producing and exporting Spanish wines and seasonal drinks since 1995.
